The golden rule to writing good creative briefs is to be as precise as possible.

Don't be afraid to add too many details, as it'll help prospective applicants understand what you have in mind. Here are our guidelines to make the brief writing process as smooth as it can be:

1. Indicate your timeline

• by the: to be used when your project has a deadline (i.e. the day you need to receive deliverables by)
• on the: to be used when you require a creative service on a specific day (i.e. event photography, interview filming, etc.)
• flexible: to be used when your deadline is flexible

2. Select your budget
The budget brackets are there to inform applicants of the budget you have in mind. Bear in mind that they can quote higher or lower than your selected bracket if they wish, depending on their level of expertise, suitability, and interest in the project.

3. Select your location
This is where your freelancer will need to be located to work on your project. You can add the exact address, if applicable (ie. the location of a venue). If the job can be done remotely, just leave the field blank.

4. Write a description
It doesn't necessarily have to be long, but make sure to include key information about your project: Who are you? What do you need? Why do you need it? You can find more information on what to include in your creative brief description, here.

5. Add style references
Style references are crucial to give your prospective freelancer a better idea of the style and creative direction you would like to go in for your project.
You can find more information about style references, here.
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